The ingredients used in Aveda products are increasingly naturally derived, sourced from biodegradable, organic, sustainable or renewable plant-based origins. Paraben-based preservatives or sodium lauryl sulfate are not used in any of their products.

The Aveda stance on animal welfare is one of their founding principles: they don't conduct animal testing.

Aveda are proud to use up to 100% post consumer recycled PET in its packaging. They are mindful of their environmental footprint and work to minimise their packaging and maximise use of recyclable and post-consumer recycled materials.

To discover more about Aveda please visit : www.aveda.co.uk